Refining a target market is always a number one for businesses, but in our industry our target market is far more varied – and much larger – than most.
In fact its one of the things our staff like about what they do – knowing that they can help everyone who walks through the door, whether they are creating a home office in their box room or looking to furnish a 25-floor tower block.
Whether customers head to our website, give us a ring, or head to our showroom in Telford, one of the first people they speakto is Stefan Lee, who can put them in touch with the right member of staff to fit their needs.
He said: “I have been working at Chrisbeon for four years and deal with stationery sales, the company’s IT and looking after our website.
“We have a very hands-on company here and if anything needs doing we all pitch in and help. So I can also help out with anything else that pops up.
“It is always interesting work, I like working on the IT side but I also like working wit customers face-to-face to try and help them with what they want. . . often customers have an idea of exactly what they need but in actual fact the word folder can mean so many different things!
“Having the correct information and being friendly and helpful is a major part of dealing with customers, whether they be existing clients or start-ups.
“And the great thing is that we can help customers with whatever they need – whether it is a desk and a chair for their start-up business, or 500 desks and chairs for office branches across the country.
“As I am in the showroom, a lot of the time it is start-ups that come in for second-hand furniture to kit out their office and a bit of stationery for themselves. It’s nice to think that whatever it is they want we can help with.”
The general public, business owners and managers who may be interested in buying Pre-Loved furniture are welcome to pop into the showroom at Telford, where there is also a new furniture showroom.
We also have a showroom showcasing our brand new furniture at our base in Shrewsbury, which can be viewed at any time, seven days a week, during opening hours.